The best way to fight election disinformation is to fight surveillance capitalism

What we should have learned from Cambridge Analytica, but didn’t

Some ideas for how to un-break the Internet

  • 100% transparency on advertising policies and spending.
    Facebook has the ad library, but it’s barely functional. And sponsored content posts like the ones Mike Bloomberg is buying up en masse weren’t even included until recently. We need every Big Tech company to offer total transparency into the ads that run on their platforms, who paid for them, the reasons they were approved or disapproved, and who they were targeted at. Ad transparency libraries should be easily searchable and provide researchers and journalists with the tools and data they need to provide meaningful oversight.
  • More transparency on content moderation decisions. Paid advertising is a small fraction of all online speech. To protect people’s rights, we need full visibility into how content moderation decisions are made. Platforms should provide journalists and researchers access to a complete archive of every post that has been removed for violating speech policies and why it was removed. There should be exceptions to protect privacy, such as posts depicting self harm or child exploitation. Platforms should provide data on the number of such posts they remove. They should also provide transparency into posts that were amplified, or de-prioritized, and why. Transparency into how platforms police speech is the only way to ensure that, for example, policies intended to combat hate groups don’t lead to the automated removal of videos by anti-racist groups like the Southern Poverty Law Center, or that trans women responding to transphobic attacks aren’t systematically suspended from Twitter.
  • A moratorium on algorithmic amplification for social media posts. It’s one thing for platforms to allow people to post what they want. It’s another thing for those platforms to put their thumb on the scale, artificially amplifying content that they think will generate engagement and showing it to the people they think will be most susceptible to it. (They also artificially suppress content that they think people don’t want to see, or in order to coax people and organizations into paying for ads.) From Facebook’s newsfeed to YouTube recommendations, we’ve seen that the platforms are just not able to make these decisions responsibly. We agree with the platforms that they should not be the arbiters of what is true or false, but if that is the case then they should also not be the arbiters of what goes viral and what doesn’t. We’re calling for an industry-wide moratorium on this practice, with exceptions for user controlled sorting, like blocking certain types of posts. More transparency will help to determine if there are ways to do this ethically or not.
  • A moratorium on micro-targeted political advertising. The ability to micro target ads based on a complete psychological profile of a person, as Cambridge Analytica claimed to do, presents unique problems that our democracy is not currently equipped to address. It takes the truth-distorting spin that has been common on outlets like CNN and Fox News for years and turns up the volume. You can make much more outrageous claims if the only people who are going to see them are those already primed to believe you. There are ways to make money from advertising without resorting to this practice. We think companies like Facebook should immediately cease micro-targeted political advertising, until there are proper policies in place to prevent abuse and discrimination. Google currently only allows targeting of election ads based on age, gender, and geography — that’s better than Facebook’s policy, but it should be expanded to cover all political ads, not just ones run by candidates.
  • Equalizing cost-per-click for political campaigns. The way Facebook’s ad policies work right now, politicians who are willing to spread lies have an advantage. Incendiary ads are more likely to generate clicks, which makes them cheaper to run. Social media companies could level the playing field by charging the same fixed, transparent cost-per-click for all political candidate campaigns. While we’re uncomfortable with the idea of Big Tech companies determining the veracity of political speech, we also don’t think politicians should get a discount for being willing to lie or exaggerate.
  • Strong Federal data privacy legislation. So many issues that are seen as problems with speech are actually problems with data, which allows that speech to be weaponized. We need Congress to stop dragging their feet and pass meaningful Federal data privacy laws that dramatically reduce the amount of information that companies can collect on us in the first place, and prevent them from selling that data to advertisers in ways that can be used to abuse our rights.
  • Decentralized alternatives to Big Tech. Silicon Valley’s centralized, surveillance capitalist business model is not the only way the Internet can be organized. Decentralized alternatives like open source blockchain projects and crypto networks could provide some solutions to many of the problems we’re seeing on centralized platforms. We should encourage lawmakers to be thoughtful when approaching these technologies, and ensure that policies aimed at preventing scams and money laundering don’t inadvertently undermine internet freedom and privacy. And we should push for policies like requiring adversarial interoperability, to foster competition and undermine the monopoly status of companies like Facebook and Google.

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